The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition

For marketers, The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the people who make your business work. This one-of-a-kind guide includes a step-by-step action plan for harnessing the power [...]

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Posted by mleggs on March 30th, 2011 | No Comments Posted in Miscellaneous

Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message out and start pulling your customers in Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to [...]

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Posted by mleggs on March 29th, 2011 | No Comments Posted in Miscellaneous