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Marketing Consultant – Local, Mobile, SEO, Social Media
What 100 Million LinkedIn Users Means to Your Business
LinkedIn Tuesday announced a major milestone: 100 million users are now on the professional networking site. While it’s still no match for Facebook’s 700 million community, it’s no mean achievement considering the fact that LinkedIn is more a professional network rather than a pure social network.More than half of LinkedIn professionals – 56 million come [...]
Posted in Social Media
Facebook Boom a Blessing for Your Business Online Advertising Needs?
I’m often quizzed by marketers about my thoughts on the integration of social media and online advertising. I’ve come across several online marketers who believe social media networks such as Facebook actually have a negative impact on online advertising. There are others who believe social media and online advertising are mutually exclusive and businesses are [...]
Posted in Social Media
How To Convert Your Facebook Profile To A Business Fan Page
Facebook started off as a pure social network. As time passes, its creators and users both begin to realize its value proposition in the business world. So, Facebook launched “Pages” for business users analogous to “profiles” for personal users. In the business world, profiles became pages, followers became fans, the user interface changed to have [...]
Posted in Social Media
12 Steps to Using Xanga in Your Business
Are you using different social media outposts to drive traffic to your business blog? Ever thought about Xanga: a network of blogging and social networking community. Xanga offers you a free blog service (classic). You can also upgrade to one of two paid plans: premium and plus. With the free version, Google ads will show [...]
Posted in Social Media
What Is A Facebook “Like” Worth For Your Business?
Share I have recently integrated and optimized my blog with my Facebook page with a social plugin for Facebook with a “like” feature at the top right hand corner of the blog and I have already seen positive results with traffic increasing by over 60% in the last 2 months. The reality is that traffic [...]
Posted in Social Media
Marketing in the Age of Google: Your Online Strategy IS Your Business Strategy
Search has changed everything. Search has become woven into our everyday lives, and permeates offline as well as online activities. Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business’s search strategy can have a [...]
Posted in Miscellaneous
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business
When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely [...]
Posted in Miscellaneous
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
The first book devoted entirely to B2B social marketing B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this [...]
Posted in Miscellaneous
Duct Tape Marketing: The World’s Most Practical Small Business Marketing Guide
Duct Tape Marketing is the small business marketing road map – A collection of proven tools and tactics woven together in a step-by-step marketing system that shows small business owners exactly what to do to market and grow their businesses. This guide combines insights gained from over twenty years of successfully working, in the field, [...]
Posted in Miscellaneous