Permission Marketing : Turning Strangers Into Friends And Friends Into Customers

The man Business Week calls “the ultimate entrepreneur for the Information Age” explains “Permission Marketing” — the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Whether it is the TV commercial that breaks into our favorite program, or the telemarketing phone call that disrupts a family dinner, [...]

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Turning to Social Media & Search Engines for Smart Health Answers

Dean Stephens | Jan 22, 2011 | Comments“Should I see a doctor for my cough?” “What could this rash be from?” “Who treats ‘GERD?’ And what’s the best treatment path?” “Who’s the best doctor to be my OB/GYN?” We continue to ask our friends and family these questions, but now we increasingly turn to search [...]

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